BA 260: Business Plans Guide

The LBCC Library building is closed, but you can still access our services and collections. Learn more on our COVID-19/ Remote Services page.
How can this guide help me?
This guide will help you find information on businesses, industries, and consumers, both through library databases and free web resources.
FindIt

Search many LBCC Library databases simultaneuosly

Library databases: General business information
Library resources can help you learn how to start a business, write a business plan, and understand legal and ethical issues in business.
Gale Business: Entrepreneurship
Gale Business: Entrepreneurship covers all aspects of starting and operating a business, including accounting, finance, human resources, management, marketing, tax, and more.
Legal Information Reference Center
In the Legal Information Reference Center, try seaching for terms like "intellectual property" or permits. You can also read specific publications like the Legal Guide for Starting & Running a Small Business.
Learn more: Library books
You can also search for terms like business plan or entrepeneurship in LBCC Library's FindIt search tool to find more books, articles, and movies. Here are some books that might be relevant:
Anatomy of a Business Plan : The Step-by-Step Guide to Building a Business and Securing Your Company's Future (ebook)
The One-Hour Business Plan : The Simple and Practical Way to Start Anything New (ebook)
Business Report Guides: Research Reports and Business Plans (ebook)
Starting an Online Business All-In-One for Dummies (ebook)
Startup Opportunities: Know When to Quit Your Day Job (e-book)
The Right-brain Business Plan: A Creative, Visual Map for Success (print book)
The Small Business Start-up Kit : A Step-by-Step Legal Guide (print book)

 
License & Credits

Creative Commons License This page is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Finding NAICS Codes for Your Industry
Industry information can help you identify trends and competitors, and understand the resources that are needed to operate a certain kind of business. Finding the NAICS code for your business allows you to search for industry information more efficiently and accurately.
Researching an Industry? Use an Industry Code!
License & Credits

Creative Commons License This page is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

LBCC Library Databases: Company & Industry Information
We will be using the following databases from the LBCC Library to find public company and industry information (competitors, financial information, management/organization), as well as examples of SWOT analyses. See the videos on this page for help searching these databases. If you're looking for information about private, local businesses, check out the Local Information tab.
Business Insights: Global
Business Source Premier
 
Business Insights: Global
Finding SWOT Analyses in Business Source Premier
Government Data on the Web

Settings

Hide Titlebar
Hide Box Content
Favorite Box
Open All Links in New Tab

Styles

ID 1500
help
Government Data on the Web
  • Census Business Builder: Small Business Edition
    This interactive tool uses your target industry and zip code to generate a map and report based on available government data.
  • US Census Data
    The Census Bureau is the leading source of quality data about the nation's people and economy. Search for a location and/or characteristics like age, sex, race/ethnicity, veteran status, language spoken, commuting habits, income, household makeup, and more.
  • Consumer Expenditure Survey
    Survey data collected by the Bureau of Labor Statistics on the buying habits of American consumers, their expenditures, income, and consumer unit (families and single consumers) characteristics.
  • American Time Use Survey
    Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
  • Datasource Links from PSU's Population Research Center
    Even more places to find government data, from Portland State University's Population Research Center.
Handout explaining how to use the Census Business Builder
This handout provides step-by-step instructions for searching the Census Business Builder.
License & Credits
Consumer Trends & Digital Marketing on the Web

Settings

Hide Titlebar
Hide Box Content
Favorite Box
Open All Links in New Tab

Styles

ID 1499
help
Consumer Trends & Digital Marketing on the Web
  • Pew Research Center
    Pew Research Center is a nonpartisan fact tank that conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Search for social media fact sheet for a helpful report about social media usage patterns.
  • Consumer Insights from Google Trends
    Google shares select insights and reports based on its vast data on consumer behavior.
Searching Census Data
Local Information
The Census, on the Market Research tab, has lots of information available at the city level. It's much harder to find local information that the Census doesn't collect. Also, private companies are not required to file information (called 10Ks) with the federal government like big public companies are. Reference Solutions is one of the few resources to find at least some local, private company information, as well as (imperfect) data about consumer lifestyles at a very local level. Local and regional newspapers can also be a good source of information about local businesses and consumers.
Library News Databases (sometimes good info on local orgs)

Find articles about your company and its competitors in regional and local news sources. This may be your best bet for external analysis if you're working with a private company!

The following local papers are available full text for the time period indicated: The Oregonian, 1987 - present; Corvallis Gazette-Times,1999-present; Albany Democrat-Herald, 1999-present

Includes full text coverage from several hundred U.S. and International newspapers as well as regional business publications.
newspapers, computer, coffee on a table

License & Credits

Creative Commons License This page is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Image attribution: Edfallere, CC BY-SA 4.0, via Wikimedia Common.

Reference Solutions (your best bet for small business info)
Access Reference Solutions (formerly ReferenceUSA) through the Corvallis-Benton County Public Library

As an LBCC student, you have access to Corvallis-Benton County Public Library's (CBCPL) electronic resources. To use these, you must first have a card from CBCPL. Sign up for a CBCPL e-card using your LBCC email.

An important business resource from Corvallis Public is Reference Solutions, which is one of the best sources for information on very small, local, private companies. To get here (once you have your library card), look under the Business & Finance section of CBCPL's E-resources and click the Reference Solutions link. Use the number on your CBCPL card to log in.

Find Local Company Information through Reference Solutions

Once you're logged in, click on the search button for US Businesses. Enter a company name and a city to find the owner, contact information, SIC/NAICS industry codes, expenditures, sales, and more. 

Under Location Information, you can enter a number of miles in Radius Search, and then click on Find Similar to see nearby businesses in the same industry.
Learn more about the US Businesses database.

Research Consumer Segments in Reference Solutions
When you're logged into Reference Solutions, go to U.S. Consumers/Lifestyles, and then go to Advanced Search. 
Use the facets on the side (I suggest starting with the city you're interested in) to limit to your target demographics. 
Click "View Results." This shows you all the people identified who meet the criteria of your search (it's not comprehensive). 
You can go to Summary and identify further facets (age, income, marital status, etc.) you want to compare within your segment. View matrix, chart, or table to analyze the data.
Learn more about the US Consumers/Lifestyles Database